Popular culture describes the lifestyle of the masses. It changes as the trends change. This can be proved by showing almost anyone in the U.S. a picture of Brittany Spears. They will at least claim that they know the face, if not the name.
Having an understanding of pop culture is essential in business today because it embraces all of what America is today, right or wrong. If there is no understanding, then there can be no connection made with a client or co-worker.
An example of a pop culture artifact could be a DVR or digital video recorder. This is a good example because it illustrates how Americans expect to have the world. They even expect that TV will wait for them. Also, the DVR can pause live TV, so that no one has to miss the crowning of the new American Idol!
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